With exceptional taste and a kiss of flavor, this handcrafted whiskey is tailor-made for a sophisticated palette. Stunningly soft, with all natural ingredients, Whiskey Girl is available in Apple + Maple, Butterscotch, Peach and Honeysuckle.
MAY WE NEVER BE OUT OF SPIRITS
When we first started working with Whiskey Girl, they already had their packaging and logo created. After quickly developing a few basic marketing materials, we were given the opportunity to partner with them to help build and grow this brand, creating marketing campaigns, standards and processes to be used for other brands within the Brass Ring Spirit Brands portfolio.
PACKAGING + LOGO CLEANUP
To address design and production issues, we rebuilt files for maximum efficiencies and TTB compliance.
Over nearly two years, we worked with client leadership to hone Whiskey Girl’s brand story and marketing.
Core branding and marketing pieces were created with the ability to be customized, while also being effective.
ASSETS + GUIDELINES
To efficiently and consistently support marketing efforts, we created an organized asset library with guidelines.
We launched multiple platforms with a strategic content plan and creative to build a loyal brand community.
From concept to fulfillment, we helped leverage key holidays to drive sales with multi-platform campaigns.
What started as a few quick-turn projects quickly grew to a monthly retainer of creative services support. That eventually lead to full-time creative direction support, along with the management of additional team members and vendors as well.
As the brand evolved and marketing needs grew, we consistently worked to elevate the brand while delivering their desired results.
From initial ideas to production-ready files, we consistently developed high quality, creative solutions as efficiently as possible.
We assisted client leadership by managing projects and on-going campaigns with numerous printers, vendors and staff.
CRAFT WHISKEY WITH A KISS OF FLAVOR
After years of talking with their fans, Dark Corner Distillery founders Joe and Roxy Fenten had met hundreds of women who complained there wasn’t a whiskey brand for them. They said most flavored whiskeys targeted men and were either too sweet or unrefined. So they were stuck between drinking harsh whiskeys, or drinking frou-frou, artifically flavored vodkas.
Their talented distillery team knew just what to do. They took the most awarded corn whiskey in the U.S.—The World’s Best Moonshine—and carefully blended it with their favorite, all natural flavors. Starting with Apple + Maple, Butterscotch and Peach, they recently rolled out a new flavor, Honeysuckle. Whiskey Girl was created for adventurous drinkers—from those new to craft spirits to seasoned mixologists. It’s meant to be enjoyed simply and complexly, and all the ways in between.
May we never be out of spirits.
In order to meet growing needs with minimal resources, we created a library of marketing materials that could be easily customized.
TABLE TENTS + COASTERS
BOTTLE NECKER + FREE GIVEAWAY
PRINT + DIGITAL POSTERS
T-SHIRTS + TOTE BAGS + KOOZIES
PRINT + DIGITAL ADS
After helping with their launch on Facebook, Twitter and Instagram, we developed a sustainable content strategy and calendar with ready-to-go creative.
ASSETS + GUIDELINES
For maximum, long-term efficiency and functionality, we created a clean, organized library of all branding and marketing elements.
Brand brief, fonts, logos, art, packaging, photography, swatches, and template files thoughtfully saved and organized.
Packaged, production-ready files, as well as files used during development.
PDF document outlining master brand assets and marketing templates, and establishing brand standards.
In addition to primary branding and marketing efforts, we developed several campaigns with heavier media and production budgets.