I love the thrill of a new business pitch. It’s fresh and fearless, fun and fast-paced. From developing a creative idea with a strategic direction, to bringing to life all of the materials that will drive a business to achieve their goals while having a measurable return on the company’s investment… Pitch work can be challenging, but it is also hugely rewarding.

Agency: Erwin Penland  |  Roles from 2006–2013: Senior Art Director, Art Director

Pure barre
As part of a quick-turn RFI, prospective client Pure Barre asked to see a glimpse of the creative we could develop for them.
Flirt by wonderbra
Wonderbra was trying to get store buy-in on their new line of mix-and-match lingerie and loungewear for teens and young adults. We helped them identify who exactly their target audience was and developed a marketing plan and branded campaign.
It’s not every day you have the opportunity to rebrand and develop new creative for an iconic American brand. This is the creative from the pitch that won agency of record for L’eggs in 2010 and opened the door for the agency to work for other brands under the Hanesbrands, Inc. umbrella.
One of Milliken’s brands, Visa Endurance, came to us for a strategy, campaign and in-store display to market to their new line of odor eliminating clothing to outdoorsmen.

Ashley Lane Woods is currently doing business as Marker 23. © 2021 Marker 23, LLC.