In 1988, the first Fatz was born in a converted roadside peach stand. Back then, they believed that everyone who came in should be treated like a regular. They believed in serving delicious, classic food with Southern flare at prices that were as kind as the people who served it. They believed in maintaining their local flavor, with each restaurant run by a local that cared about their community.

Reflecting the heart and soul of Fatz Cafe, we created the Fatz Philosophy campaign. From menus, outdoor, print and online to tv, radio and the local-store-marketing programs, we told the Fatz story by sharing their philosophy on everything.

Agency: Erwin Penland  |  Roles from 2006–2013: Senior Art Director, Art Director

Menu design
Below is a sampling of the many menus created for Fatz Cafe. We worked with a professional photographer and food stylist to achieve food imagery that had mouth-watering crave appeal, while looking real and not overly styled.
Regional Tv spots
These television spots highlight real Fatz Cafe Operating Partners and some of their favorite regulars.

Ashley Lane Woods is currently doing business as Marker 23. © 2021 Marker 23, LLC.